Purchasing a Rural Home in Tuscany - Maremma: an opportunity not to be missed
- Agenzia Maremma Amara

- Apr 30
- 3 min read

Tuscany, with its timeless charm, has always been one of the most sought-after destinations for those looking to purchase a rural home in Italy. However, in recent years, certain areas of the region—such as Chianti or Val d’Orcia—have seen a steady rise in property prices, making buying in these zones a significant investment.
If you’re searching for an authentic slice of Tuscany, rich in natural beauty and tradition but with more accessible costs, the villages of the Maremma offer a truly unique opportunity.
Why choose Maremma to buy a rustic rural home?
Maremma is a region stretching between southern Tuscany and northern Lazio, known for its breathtaking landscapes that range from gentle hills to wild coastlines. Scattered throughout the area are small medieval villages, often nestled in rural settings, that seem frozen in time.
These villages offer an authentic and peaceful atmosphere, far from the mass tourism that characterizes other parts of Tuscany. This holds true for the entire province of Grosseto, where, beyond the more renowned tourist destinations (such as Capalbio, Argentario, or Punta Ala), many lesser-known gems await discovery—like Pitigliano, Sovana, Montemerano, and Scansano in the south; Paganico, Campagnatico, and Pari in the inland areas toward Siena; or hilltop towns such as Giuncarico, Tatti, and Caldana in the northern part. All of them are perfect examples of a unique blend of history, nature, and tradition.
An affordable investiment:
One of the main reasons to consider purchasing a rural home in the villages of Maremma is the significantly lower cost compared to other areas of Tuscany. According to recent market analysis, the average price per square meter in the most exclusive areas of Tuscany, such as Chianti or Florence, can exceed 4,000-5,000 euros. In Maremma, however, it’s possible to find rural properties starting from 1,500-2,000 euros per square meter, with even more affordable options in the lesser-known villages. These more reasonable prices not only allow you to buy a home but also large agricultural lands or olive groves—perfect for those dreaming of a life immersed in nature or wishing to start a business related to rural tourism or the production of local products.
An authentic and sustainable Lifestyle:
Purchasing a rural home in Maremma also means embracing a slower, more sustainable lifestyle. Here, it’s possible to live in close contact with nature, cultivate your own garden, enjoy locally-produced, zero-mile products, and experience an enviable quality of life.
Moreover, many of Maremma's villages are well connected to the main cities of Tuscany and the Tyrrhenian coast, making this region a strategic location both for living and for vacationing.
Opportunity for the future:
In recent years, interest in rural areas has grown significantly, driven by many people’s desire to escape the cities and seek more peaceful and authentic places. Investing in a rural home in Maremma today could prove to be an excellent choice in terms of real estate appreciation.
Moreover, the increasing demand for experiential and sustainable tourism makes these properties particularly appealing for those looking to start a bed and breakfast, agriturismo, or other hospitality-related businesses.
Maremma is a hidden gem of Tuscany, offering breathtaking landscapes, authentic culture, and the opportunity to purchase a rural home at competitive prices. Whether you're looking for a second home, a smart investment, or a place to start a new life, the villages of Maremma are the perfect choice.
Don’t miss the chance to live in one of the most captivating regions of Italy, enjoying a unique quality of life and a sound investment. The charm of Maremma is waiting for you.
Would you like to learn about some opportunities or receive useful information for your future purchase? Contact us without obligation, and we will be happy to assist you.



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